The PowerUP
Build Your Portfolio FD Career
Get the insight and confidence you need to win clients and build a profitable fractional FD business, on your terms.
Start with our free Setup Module. Then unlock the full course for £900 +VAT.
You're ready to leave corporate.
But starting a Portfolio FD business feels overwhelming.
You've spent years mastering finance. You know you're good at what you do. But building a business? Marketing yourself? Winning clients? That's a different game entirely.
The corporate world didn't teach you how to:
Position yourself so the right clients find you
Price your services with confidence
Market yourself without feeling salesy
Build a pipeline of work that sustains you
Run a business while delivering brilliant client work
That's where The PowerUP comes in.
This isn’t a generic business course. It’s the exact blueprint I used to go from burnt‑out corporate FD to building a boutique fractional CFO firm with a team of 10+ portfolio FDs and becoming the ICAEW’s subject matter expert on fractional careers.
You’ll follow the same step‑by‑step approach, whether you’re ready to launch now, or you want to put in the groundwork for when the time is right, you’ll launch your business with confidence.
I replaced my corporate salary with a six‑figure income in under 12 months, while dramatically improving the quality of my life and mental health – and that’s what I want for you.
The PowerUP is designed for qualified Chartered Accountants and senior‑level Finance Directors who are ready to take control of their career.
Is this fractional FD training programme for you?
Are you entrepreneurial at heart but want the framework, support and a practical roadmap to self‑employment?
Are you a qualified chartered accountant with years of FD level commercial and strategic experience?
Are you done with corporate politics and poor culture and want to build a business around your values?
Do you want to start bringing in clients fast and build a business that gives you more control and flexibility whilst maintaining your income?
The Journey You’ll Take…
01 | SetUP (free module)
Know your legal responsibilities and the protections and certificates you need in place. These are the basics in getting started, nail this, then the real work begins.
02 | ShowUP
Explore your personal brand and learn how to show up authentically to attract your ideal clients. Build your credibility, authority, and trust.
03 | GrowUP
Tools and techniques to keep Imposter Syndrome in check, stay resilient during your transition from exhausted employee to energised entrepreneur.
04 | LinkUP
Tips and tricks in how to use LinkedIn to market your business, get inbound leads flowing in, and build quality connections you need to thrive.
05 | MeetUP
How to nail your elevator pitch and network so it's comfortable to you, and so you're 'front of mind' when those valuable referrals opportunities arise.
06 | UPSell
Tailor your voice and content so your ideal client is ready to buy. Sell without the 'icky' feeling, play the right role in your client's story, and sell confidently and with ease.
07| ClueMeUP
Explore the main niggles. concerns and questions aspiring FDs have spoken to Dani about over her years.
Why PowerUP works
It’s real. Every tactic is tested and currently used in a thriving fractional finance business.
It’s proven. Alumni are landing dream clients and running fully booked portfolios, building flexible lives and doing work they love.
It’s expert-designed. Dani is ICAEW’s subject matter expert for fractional careers, shaping best practice in the profession.
It’s tailored. The curriculum is built specifically for senior finance professionals transitioning into fractional FD roles.
It’s flexible. Work through the course in your own time, whether you’re just starting out, or you're established but just want help to win the work.
It’s CPD certified. The course meets rigorous standards for accountability, quality and measurable gains.
What you’ll get
Worksheets, planners and tools that get you taking action straight away.
Certified professional development hours toward your CPD requirements.
Lifetime access to the programme materials
In short, everything you need to go from employed and unsure to self‑employed and in demand.
Learning modules covering everything from legal setup and branding to pricing your services, understanding what a fractional FD is, and selling with ease.
Investment
The cost is claimable as a business expense and the VAT is reclaimable for UK companies.
If you’re ready to invest in your freedom, wellbeing and future, this programme will pay for itself many times over in your first year as a fractional Finance Director. The cost is around your new day rate!
If you're thinking about becoming a Fractional FD, you need to set yourself up safely. To save you hours of research, we're giving you the first module of our PowerUP programme for free.
The complete training programme designed specifically for senior finance professionals like you who want to build a successful portfolio FD business — on their own terms. You'll get the exact blueprint Dani used to go from burnt-out corporate FD to building a six-figure portfolio business in under 12 months.
Testimonials
-
![Keith McManus]()
Keith McManus
I had always been an employee for 30 years, the course really made me see that there are other ways of both earning a living and being happier than just being an employee.
-
![Chris Ripley]()
Chris Ripley
If you're considering a move into the fractional world, the PowerUp course is essential! It provides excellent foundations to help make the transition as smooth as possible.
-
![Nick Lankester]()
Nick Lankester
I would highly recommend the PowerUp! course to anyone who is thinking of taking the leap.
I found it both educational and validating in equal measure, and came away from the course 100% certain I was doing the right thing.
-
![Chloe Fletcher]()
Chloe Fletcher
I’m risk averse, but this has been a ‘ready-made’ bridge to give me the belief that I can actually do this!
Imposter syndrome was creeping in, but after the course I felt so much more confident and hit the ground running. I’ve already had enquiries.
-
![Martin Horton]()
Martin Horton
Go for it. You'll learn a lot, regardless of what experience you've got. Danielle's a great person to know, as well as the rest of your cohort. It's good to have some networking and people going through the same thing as you, so it's worth doing whatever stage you're at.
-
![Nigel Blakely]()
Nigel Blakely
There's some really useful basic set up advice but the value comes from helping you think about your offer and how to play to your strengths. If you've had less exposure at having to "sell" yourself/your brand then the course will be particuallary useful.
-
![Ian Greaves]()
Ian Greaves
A good, safe environment to discuss anything that was a concern or was on my mind. Dani has got good experience, I like the method of delivery and I think being part of a cohort means you share that experience with others, which makes it a more enjoyable experience as well.
-
![Kirsten Munn]()
Kirsten Munn
I wanted to get away from the gruelling schedule of working in a full-time senior financial where the demands require you to work long days. I wanted more time to be able to enjoy the things I like outside of work and to invest more time in my family. Dani is a huge advocate for taking care of yourself and it's inspirational to do a course by someone who has achieved this in life.
Frequently Asked Questions
-
A fractional Finance Director (also called a fractional FD, fractional CFO or portfolio FD/CFO) is a senior finance leader who works with multiple small or mid‑sized businesses on a part‑time basis. They provide strategic finance support without the cost of a full‑time hire.
-
Fractional finance director roles are flexible. You might help one business with cash flow forecasting, another with growth planning, and another with management reporting. PowerUP shows you how to price and deliver these services effectively.
-
Absolutely. The programme focuses on building relationships, winning work and keeping your pipeline healthy. Setting up is the easy bit, building a sustainable business that you love is where the work really starts.
-
You can take the course at any time, and at your own pace. You have lifetime access to the materials, there for you whenever you need a refresh.
-
Realistically, the journey takes 3–6 months and requires hard work. However, The PowerUP provides the tools, strategies and support to fast‑track your progress and reduce the risk of going it alone.
-
Yes. If you set up a limited company and register for VAT, you can reclaim the VAT and deduct the course cost as a business expense.
-
It’s niche and specific to building a self‑sufficient portfolio Finance Director career. You won’t have to share your day rate with anyone because you’ll have the skills and confidence to generate your own work. The programme modules cover everything Dani did to build her business, and the tools she still uses to grow her portfolio. You have access to the course for life.
-
Absolutely not. You can complete the course while serving notice or even before taking any action. You control the pace.
Ready to become a Fractional FD?
If you’re serious about building a thriving fractional Finance Director business, we’d love to support you.
Still have questions about what is a fractional Finance Director? Drop us a message and we’ll help you decide if The PowerUP is the right next step.