PowerUP
Your Portfolio
The ultimate fractional FD training programme
Escape the corporate grind and design your future
Sick of endless meetings, office politics and being tied to someone else’s schedule?
PowerUP is an exclusive, cohort‑based fractional FD training programme that helps you ditch the corporate grind and become a fractional FD. It teaches you how to build a six‑figure portfolio Finance Director business – on your terms. We run just three cohorts each year and keep the group small so you get the support and accountability you need to succeed.
This isn’t a generic business course. It’s the exact blueprint I used to go from burnt‑out corporate FD to building a boutique fractional CFO firm with a team of 10+ portfolio FDs and becoming the ICAEW’s subject matter expert on fractional careers.
You’ll follow the same step‑by‑step approach in a supportive group setting. With live drop‑ins, real accountability and a built‑in community of like‑minded finance professionals, whether you’re ready to launch now, or you want to put in the groundwork now for when the time is right, you’ll launch your business with confidence and clarity.
I replaced my corporate salary with a six‑figure income in under 12 months, while dramatically improving the quality of my life and mental health – and that’s what I want for you.
A proven blueprint, not just theory
PowerUP is designed for qualified Chartered Accountants and senior‑level Finance Directors who are ready to take control of their career.
Is this fractional FD training programme for you?
Are you entrepreneurial at heart but want the framework, support and a practical roadmap to self‑employment?
Are you a qualified chartered accountant with years of FD level commercial and strategic experience?
Are you done with corporate politics and poor culture and want to build a business around your values?
Do you want to start bringing in clients fast and build a business that gives you more control and flexibility whilst maintaining your income?
The Journey We’ll Take Together…
01 | SetUP
Know your legal responsibilities and the protections and certificates you need in place. Be welcomed into the PowerUP community for support and accountibility.
02 | ShowUP
Explore your personal brand and learn how to show up authentically to attract your ideal clients. Build your credibility, authority, and trust.
03 | GrowUP
Tools and techniques to keep Imposter Syndrome in check, stay resilient during your transition from exhausted employee to energised entrepreneur.
04 | LinkUP
Tips and tricks in how to use LinkedIn to market your business, get inbound leads flowing in, and build quality connections you need to thrive.
05 | MeetUP
How to nail your elevator pitch and network so it's comfortable to you, and so you're 'front of mind' when those valuable referrals opportunities arise.
06 | UPSell
Tailor your voice and content so your ideal client is ready to buy. Sell without the 'icky' feeling, play the right role in your client's story, and sell confidently and with ease.
07 | ToolUP
Set up your business with as much automation and efficiency as possible. We cover great solutions for your own business, and for your clients.
08 | ClueMeUP
Explore the main niggles. concerns and questions aspiring FDs have spoken to Dani about over her years. Book your 1:1 call with Dani to talk specifically about your own business.
Why PowerUP works
It’s real. Every tactic is tested and currently used in a thriving fractional finance business.
It’s proven. Alumni are landing dream clients and running fully booked portfolios, building flexible lives and doing work they love.
It’s expert-led. Dani is ICAEW’s subject matter expert for fractional careers, shaping best practice in the profession.
It’s tailored. The curriculum is built specifically for senior finance professionals transitioning into fractional FD roles.
It’s exclusive. We limit participants and focus on quality over volume.
It’s CPD certified. The course meets rigorous standards for accountability, quality and measurable gains.
8 core learning modules, spread across 9 weeks, covering everything from legal setup and branding to pricing your services, understanding what a fractional FD is, and selling with ease.
What you’ll get
A private cohort community for peer support and to cheer you on.
Real time drop‑ins where you can bring your questions and get tailored advice.
Worksheets, planners and tools that get you taking action straight away.
Certified professional development hours toward your CPD requirements.
A 1:1 coaching session with Dani – focused on your specific business.
Lifetime access to the programme materials and six months’ free access to the PowerUP alumni community. After that, ongoing membership is just £25+VAT per month.
In short, everything you need to go from employed and unsure to self‑employed and in demand.
Investment & commitment
PowerUP is an investment of £2,495 + VAT (that’s just 3x your future day rate)
The cost is claimable as a business expense and the VAT is reclaimable for UK companies. Payment plans are available.
We only accept those who are serious about building a portfolio FD business, so spaces are limited.
If you’re ready to invest in your freedom, wellbeing and future, this programme will pay for itself many times over in your first year as a fractional Finance Director.
Testimonials
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Keith McManus
I had always been an employee for 30 years, the course really made me see that there are other ways of both earning a living and being happier than just being an employee.
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Chris Ripley
If you're considering a move into the fractional world, the PowerUp course is essential! It provides excellent foundations to help make the transition as smooth as possible.
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Nick Lankester
I would highly recommend the PowerUp! course to anyone who is thinking of taking the leap.
I found it both educational and validating in equal measure, and came away from the course 100% certain I was doing the right thing.
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Chloe Fletcher
I’m risk averse, but this has been a ‘ready-made’ bridge to give me the belief that I can actually do this!
Imposter syndrome was creeping in, but after the course I felt so much more confident and hit the ground running. I’ve already had enquiries.
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Martin Horton
Go for it. You'll learn a lot, regardless of what experience you've got. Danielle's a great person to know, as well as the rest of your cohort. It's good to have some networking and people going through the same thing as you, so it's worth doing whatever stage you're at.
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Nigel Blakely
There's some really useful basic set up advice but the value comes from helping you think about your offer and how to play to your strengths. If you've had less exposure at having to "sell" yourself/your brand then the course will be particuallary useful.
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Ian Greaves
A good, safe environment to discuss anything that was a concern or was on my mind. Dani has got good experience, I like the method of delivery and I think being part of a cohort means you share that experience with others, which makes it a more enjoyable experience as well.
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Kirsten Munn
I wanted to get away from the gruelling schedule of working in a full-time senior financial where the demands require you to work long days. I wanted more time to be able to enjoy the things I like outside of work and to invest more time in my family. Dani is a huge advocate for taking care of yourself and it's inspirational to do a course by someone who has achieved this in life.
Frequently Asked Questions
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A fractional Finance Director (also called a fractional FD, fractional CFO or portfolio FD/CFO) is a senior finance leader who works with multiple small or mid‑sized businesses on a part‑time basis. They provide strategic finance support without the cost of a full‑time hire.
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Fractional finance director roles are flexible. You might help one business with cash flow forecasting, another with growth planning, and another with management reporting. PowerUP shows you how to price and deliver these services effectively.
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We run three cohorts a year (check the website for when the next cohort starts) and is delivered over nine weeks. Content is drip‑fed with live accountability sessions, and we’ve built in time to catch up if you fall behind.
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Realistically, the journey takes 3–6 months and requires hard work. However, PowerUP provides the tools, strategies and support to fast‑track your progress and reduce the risk of going it alone.
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Yes. If you set up a limited company and register for VAT, you can reclaim the VAT and deduct the course cost as a business expense.
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It’s niche and specific to building a self‑sufficient portfolio Finance Director career. You won’t have to share your day rate with anyone because you’ll have the skills and confidence to generate your own work. The programme modules cover everything Dani did to build her business, and the tools she still uses to grow her portfolio. PowerUP isn’t a course that you’ll sign up to and never complete, we’ll work through the modules together with real-time support and a community working alongside you. You have access to the course for life and after you’ve finished the modules you’ll have the support of the community to help get you started.
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Absolutely not. You can complete the course while serving notice or even before taking any action. You control the pace.
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During the programme you’ll have accountability from Dani with 4 live group calls and the support of the community, a private space where you can chat and ask questions. Within the course materials you’ll find worksheets, checklists and templates to support your learning. After you finish, you’ll get a 60‑minute 1:1 video call and six months’ free membership in the PowerUP alumni community.
Ready to become a Fractional FD?
If you’re serious about building a thriving fractional Finance Director business, we’d love to hear from you. Apply now to secure your spot – spaces are limited and we only run a few cohorts each year.
Still have questions about what is a fractional Finance Director? Drop us a message and we’ll help you decide if PowerUP is the right next step.