Thinking about becoming a Fractional FD?
Here are some of the ways we can help, follow these steps…
Dani isn’t your typical Finance Director. An FCA with 20+ years’ experience, she left corporate burnout to build a boutique fractional FD firm with 10+ portfolio FDs - replacing her salary with a six-figure income in under 12 months.
Dani is passionate about helping others find success in a career move that changed her life. She’s the ICAEW’s subject-matter expert on fractional careers, and her proven playbook, mentoring and community, she’s helped 100’s launch or level up a portfolio career.
If you’re thinking of following the path to fractional - we’ve got you.
Helping you build the career you want
Step 1: Is this for you?
Watch our webinars to find out.
Is this the right career for you?
Curious about going fractional but not sure if it will fit your life, income goals or you have the right skills to make it happen?
In this video Dani talks about the fractional lifestyle, earning potential and the skills that matter beyond your CV.
What does a typical
week look like?
What does a real week look like as a Fractional FD - client work, admin, a healthy pipeline, and still time for life?
Dani will walk you through her usual rhythm of client work, marketing, and keeping her network warm, all while maintaining that elusive work-life
balance.
Which route should you take?
Your own portfolio or working via an established brand - what’s the smartest route for you?
We compare the possible paths, costs and trade-offs, so you can choose a fractional route that fits your strengths and goals.
Step 2: Sounds like a path you’d like to take?
Take our quiz to find out what help you might need
Get prepared now and see where you might need some guidance and support with our free quiz.
In just a few minutes, identify your strengths and pinpoint the areas you need to develop to build a successful portfolio FD business.
Discover which skills or mindset shifts to focus on next with a personalised PDF report including detailed feedback on where you are now and practical steps to move forward.
Step 3: Here’s the support to make it a success
PowerUP
Become a Fractional FD
Considering going solo (and keeping all your day rate!), but unsure where to start, or win work, or lack of community for support?
PowerUP is for you. This exclusive, CPD-certified, cohort‑based programme gives you the exact blueprint Dani used to go from burnt‑out corporate FD to founding a boutique fractional FD firm.
With a small hand-selected cohort, over nine weeks you’ll work through eight core modules covering everything from legal setup and branding to pricing, marketing and selling your services. You won’t be left on your own - live drop‑in sessions, a private peer community and 1:1 coaching provide accountability and support every step of the way.
By the end of the programme you’ll have all the skills and tools to set up your business, the confidence to win clients and the freedom to work on your own terms.
Testimonials
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![Keith McManus]()
Keith McManus
I had always been an employee for 30 years, the course really made me see that there are other ways of both earning a living and being happier than just being an employee.
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![Chris Ripley]()
Chris Ripley
If you're considering a move into the fractional world, the PowerUp course is essential! It provides excellent foundations to help make the transition as smooth as possible.
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![Nick Lankester]()
Nick Lankester
I would highly recommend the PowerUp! course to anyone who is thinking of taking the leap.
I found it both educational and validating in equal measure, and came away from the course 100% certain I was doing the right thing.
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![Chloe Fletcher]()
Chloe Fletcher
I’m risk averse, but this has been a ‘ready-made’ bridge to give me the belief that I can actually do this!
Imposter syndrome was creeping in, but after the course I felt so much more confident and hit the ground running. I’ve already had enquiries.
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![Martin Horton]()
Martin Horton
Go for it. You'll learn a lot, regardless of what experience you've got. Danielle's a great person to know, as well as the rest of your cohort. It's good to have some networking and people going through the same thing as you, so it's worth doing whatever stage you're at.
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![Nigel Blakely]()
Nigel Blakely
There's some really useful basic set up advice but the value comes from helping you think about your offer and how to play to your strengths. If you've had less exposure at having to "sell" yourself/your brand then the course will be particuallary useful.
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![Ian Greaves]()
Ian Greaves
A good, safe environment to discuss anything that was a concern or was on my mind. Dani has got good experience, I like the method of delivery and I think being part of a cohort means you share that experience with others, which makes it a more enjoyable experience as well.
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![Kirsten Munn]()
Kirsten Munn
I wanted to get away from the gruelling schedule of working in a full-time senior financial where the demands require you to work long days. I wanted more time to be able to enjoy the things I like outside of work and to invest more time in my family. Dani is a huge advocate for taking care of yourself and it's inspirational to do a course by someone who has achieved this in life.
